Nestle, McDonald's, others pull ads from YouTube

YouTube Boycott

Epic Games pulls Fortnite YouTube ads over child predator concerns

"We have paused all pre-roll advertising".

Watson called YouTube's algorithm for surfacing these videos a "wormhole" of exploitative content.

For example, those videos featured comments from child predators that share time stamps meant to sexualize a child featured in a video that, taken at face value, isn't deemed inappropriate content on its own.

Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children.

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On Wednesday, Wired reported that many YouTube "videos with tens of millions of views are being inundated with comments by pedophiles, with adverts from major brands running alongside the disturbing content". "There's more to be done, and we continue to work to improve and catch abuse more quickly", she added.

On Thursday, YouTube told PCMag that it's been cracking down on the child predatory comments by even removing dozens of legitimate videos posted with innocent intentions over fears the content could still be exploited.

On Tuesday, YouTube updated its "Community Guidelines" on how it would enforce its policies on content that "crosses the line".

There were instances, he said, where paedophiles were targeting videos of young girls on the site and using the comments section to make suggestive remarks and flag moments when the girls appeared in compromising positions, such as when performing gymnastics. After searching specific terms and clicking a few videos, his entire recommended section was filled with videos of children, and almost all of these videos had inappropriate comments beneath them.

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A YouTube spokesperson told Wired: "When we find content that is in violation of our policies, we immediately stop serving ads or remove it altogether".

In a sign of the complicated media ecosystem that now exists on YouTube, where individual video creators can earn a share of the site's advertising revenue, the reaction to the story from the wider YouTube community has not been entirely positive.

'An extremely low volume of some of our advertisements were shown on videos on YouTube where inappropriate comments were being made, ' a spokesman said.

What next?: Dr. Oetker is asking YouTube "to explain how it could happen that advertising of our company was placed in an environment that we strictly reject and consider highly reprehensible ethically", according to a statement provided to CNN. The company has also removed more than 400 accounts of some commenters on these videos, as well as some videos it believed may be putting young subjects at risk.

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