Bud Light’s Super Bowl ad angers the corn industry

Credit Illustration by Tam Nguyen  Ad Age

Credit Illustration by Tam Nguyen Ad Age

Bud Light's Super Bowl commercial has been the talk of the internet, with users praising it for offering an unexpected cross-over with the iconic TV series Game of Thrones.

"Miller Light uses corn syrup", replies a woman dressed in armor, standing beside the cask painted with the large, capitalized words, "CORN SYRUP".

While also taking aim at two smaller competitors, Bud Light was using the Super Bowl commercial to highlight the fact that as of this month it lists its ingredients on its packaging.

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Much of the reaction on social media to the Bud Light ads suggests most people didn't know beer contained corn syrup at all.

An Anheuser-Busch spokesperson said in a statement: "Last year, Anheuser-Busch purchased more than 1 billion pounds of corn ingredients". Bud Light officially killed its "Dilly Dilly" campaign in this new ad - with a little help from Game of Thrones! .

"We fully support corn growers and will continue to invest in the corn industry". "Bud Light's Super Bowl commercials are only meant to point out a key difference in Bud Light from some other light beers". "This effort is to provide consumers transparency and elevate the beer category".

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To create the co-branded spot, Wieden & Kennedy collaborated with HBO's agency, Droga5.

Corn farmers have taken a beating in the past year.

The killer Game of Thrones character first crushed the Bud Light Knight in a joust, then a dragon who appears to be Drogon from the HBO show pulls off a "hold my beer" moment by swooping in and incinerating the whole place. If you eat a teaspoon of rice syrup or corn syrup your body will process them the same way.

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"You could use doughnuts if you wanted", Schumacher said.

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