While we don't know exactly how many smartphones Apple managed to flog over the three-month period - the firm no longer breaks out sales for individual devices - Apple confirmed that iPhone revenues declined by 15 per cent during the quarter ending December 29.
It marked the first time in more than two years that Apple's quarterly revenue has dropped from the past year.
Profit in the final quarter of past year was US$20 billion - a dip of less than 1 percent - on revenue of US$84.3 billion, even as money from iPhone sales was down 15 percent from the same period in 2017. "For millions of customers, we made it low-priced and efficient to replace the battery and hold onto their existing iPhones a bit longer", Cook explained.
The recent slump in Apple shares may already reflect falling iPhone sales, leaving investors willing to buy into the company's vision for services. Total sales across the business fell 5 per cent to $84.3bn.
Sony may supply sensors for this new system, note sources, as Apple has been in talks with the Japanese company.
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FQ2 EPS guidance: Apple didn't offer specific EPS guidance, but its outlook for its second quarter implies that it expects to post earnings of between $US2.13 and $US2.51 a share, assuming its share count falls by about the same amount it did in its first quarter.
The active installed base is a key driver for Apple's ambitions to grow its services business, which grew by 19 percent in the quarter to a record $10.9bn. Apple may discount the importance of declining iPhone sales today, but they could tell a much different story in future quarters.
Apple said it would start providing regular updates on the number of iPhones and overall devices in use.
The iPhone, Apple revolutionized the mobile phone industry, there was a decline in sales of around 15 percent to almost 52 billion dollars.
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Also, Apple's entry iPad is said to get a refresh this spring with "a roughly 10-inch screen" along with a faster processor, while keeping its Lightning port, say sources.
But this is Apple in the era after the iPhone boom.
The mother of the teenager who first found the bug attempted to reach out to Apple through multiple mediums including Twitter where she said she'd submitted a bug report and was waiting to hear from the company.
The company didn't forecast how many iPhones it will sell, something Apple has done since the product first hit the market in 2007 and transformed society, as well as technology.
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Revenue from iPhone sales was down 15% on the previous year.