Netflix issues warning over Bird Box Challenge because good God!

Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge

Bird Box Challenge compels Netflix to issue danger warning

Netflix has a message for fans of it's hit new movie: Don't do the Bird Box Challenge!

Bird Box is the latest film to spawn a meme-related challenge - and the Bird Box Challenge is, apparently, the latest social media craze to spawn injuries.

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The popular hashtag trend is basically just people blindfolding themselves to perform everyday tasks, ranging from haircuts (bad idea!) to walking the dog (bad idea!). The film, which stars Sandra Bullock, centres on an unknown entity that compels anyone who sets eyes on it to kill themselves, so survivors must blindfold themselves when venturing outdoors. Well, now the youth of the world are taking those memes to the next level with #thebirdbox challenge and Netflix would very much like them to stop before someone gets hurt.

The challenge took off as soon as the movie's popularity reached fever pitch after its December 21 release. One of the most famous was for a good cause: the "Ice Bucket Challenge", which involved dumping cold water on yourself to raise awareness about amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig's disease.

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While some people have been attempting to do regular chores around their homes, others have taken riskier moves such as running into traffic on a busy street or having their children run into walls.

Rather than referential memes, like other viral Bird Box content, these videos are closer to the widespread costumes inspired by, say Stranger Things' Joyce Byers.

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"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" read the Twitter announcement. "The only Bird Box challenge that should exist", she wrote.

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