Editor's Corner-With Samsung deal, Apple is finally dropping video distribution hints

Image Samsung Newsroom

Image Samsung Newsroom

Starting this spring when Apple launches its iTunes Movies and TV Shows application, Samsung's 2019 Smart TV users will have access to thousands of movies and TV episodes, ...including a large selection of 4K HDR movies.

The Apple TV, sales of which are likely to be dented by the shift, has not been particularly profitable, with the £179 device viewed as overpriced compared with similar offerings from Amazon, Roku and Google. Bixby will remain the only built-in assistant and will have deeper integration and more capabilities.

Apple is opening up its ecosystem to one of its biggest rivals by giving owners of Samsung TVs direct access to iTunes content.

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In order to combat diluted information (and educate people, of course) regarding which TVs will support AirPlay 2 or not, Apple has published a list over its website which you can check out right now.

On the surface, this is Apple expanding their footprint but when you look at it deeply - it's really big news. This will allow you to push your photos, videos, music and other contents from your iPhone and iPad seamlessly onto their TVs.

Control your TV from iPhoneLastly, Apple said that you will be able to control Airplay 2-compatible TVs from your iPhones lock screen and control center. Instead of creating its own TV, Apple has made a decision to forge partnerships with established, popular TV makers, with Samsung, LG and Vizio all set to support Apple features later this year. Despite its size, this is actually the smallest MicroLED TV that supports 4K resolution.

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While Apple takes the time to improve both those aspects of its product offering, these TVs will have it primed to strike and slowly improve its wares in front of a live, installed and captive audience.

Sadly unlike Samsung TVs there will be no iTunes support on 2019 LG TVs. Samsung's smart TVs now run on the company's own Tizen operating system (OS), whereas smart TVs from Sony and LG run on Android TV and webOS, respectively.

The service is expected to launch in the USA in the next few months, expanding rapidly to more than 100 countries, according to the tech news site The Information.

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