Instagram Botches Horizontal Test

Instagram releases major update to feed, users trash it on Twitter and the update disappears

Instagram Testing Horizontal Feed Because They Hate Us All

Users were suddenly told about the new interface this afternoon and invited to use it immediately. In effect, the entire feed turned into a Story, with tap controls as well as a progress bar up top.

Back in September, the founders of Instagram left Facebook Inc. because of reported growing tensions with CEO Mark Zuckerberg.

The redesigned Snapchat app has struggled to attract more users since its roll-out previous year and newer versions have been criticized for being too confusing. Instagram has more than 1 billion monthly active users. Scrolling up and down is a thing of the past, leaving most of us frustrated on why they made the change. "No Instagram no", read another anguished Twitter post.

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Due to a bug, some users saw a change to the way their feed appears today.

Instagram feed went sideways for some of its users briefly late in the night yesterday.

Most people seem to hate it... The company has now reverted feeds to the familiar verticals scrolling mode, blaming the temporary change on a bug. I'm sure this will not be met with any backlash WHATSOEVER.

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Instagram stated that this was supposed to be a small test that "went broader than we anticipated". If you're still seeing it simply restart the app.

Adam Mosseri, the head of Instagram, tweeted explaining that the drastic change was a mistake - sort of.

It's unclear what exactly went wrong that resulted in the horizontal feed reaching the masses, but users can now rest assured that their feed will soon be back to the way it was. We apologize for any confusion.

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The following video shows how the tap-to-advance in the feed worked on Instagram. The update was pushed out globally without having to physically update the app through the app stores. He also wrote it may just be a matter of time before the change is introduced to all users for good. Instagram initially tested the design in October, exclusively on the Explore page.

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