Google Upgrades SD and HD Movies to 4K for Free

Google Play Movies Hands Out Free 4K Upgrades, Drops 4K Pricing Too

Google Play Movies is upgrading select SD and HD movies to 4K for free, reducing prices

Last but not least, Google Play Movies & TV is getting some much-needed upgrades for smart TVs.

Google confirmed today that in the US and Canada, it will upgrade any movies you own to 4K for free when those titles are available in 4K quality.

Did you buy a movie in SD or HD from Google Play?

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Meanwhile, they're also dropping prices on 4K content nearly across the board. You might have the money to buy a 4K TV and you might have a few movies in your library that have been upgraded to 4K for free but you still need a fast internet connection.

You can download Google Play Movies & TV from here. Once the movies are upgraded to 4K you will get a notification the next time you open the app.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. Likewise, the platform will continue to add upgrades in the future as more 4K titles are made available from participating studios.

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As for better pricing, Google says that starting today, 4K movies simply cost less on Play Movies & TV. Anything you purchase from now on won't be upgraded. 4K movies used to sit at around $30. Google notes that it's working with LG to support its TVs as well.

Google has likewise disclosed that it won't charge the users additional for its 4K motion pictures any longer - they'll now cost the equivalent as their HD form on the stage.

The Google Play Movies & TV app design was updated for Samsung, LG, and Vizio TVs with a modern look and feel in order to provide a better experience for users.

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