Smartphone maker OnePlus forms new division to develop a Smart TV

OnePlus will launch its first-ever TV, says CEO

Surprise: OnePlus plans to build its first Smart TV next year

The TV is said to be available in 2019. Company's founder and CEO, Pete Lau will be heading the smart TV division alongside the smartphone division.

OnePlus TV will come with the premium flagship design of OnePlus, top-class image quality and next-generation audio experience to enhance TV experience coupling it with seamless connectivity.

OnePlus will use up four major environments for its TV: home, workplace, commute and being on-the-move. After building a reputation around stylish, well-equipped, unlocked phones for cheap, the company achieved profitability on more than $1 billion in revenue previous year, and recently earned the backing of T-Mobile for its first USA carrier deal.

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"With the development of Artificial Intelligence (AI) technology, our imagination is endless - and we are looking forward to the future", Lau added.

We also expect OnePlus to have aggressive pricing, offering select high-end features at a reduced price compared to established brands, the way they did in the smartphone market. The announcement of the OnePlus smart TV comes soon before the expected launch of the OnePlus 6T.

India's smart TV is estimated to grow at a CAGR of 30.2 percent during 2018-24. It also points out that penetration of smart TV vendors has increased in the country.

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It seems the technology firm now wants to produce larger screen devices in the form of smart TVs. The OnePlus TV will also have a built-in camera that is supposed to be essential to its experience, and Mr. Lau said that the company has privacy concerns in mind, and it will have a solution for the concerns. According to Business Insider, it might be launched by next year. Although there's nothing much shared about the product itself, OnePlus is asking users for their feedback on the product name via a different forum post. The company feels that these smart TVs still are quite traditional in terms of their functionality, connectivity and experience.

There is no hint about the features and technology that OnePlus is going to implement on their TV, all we know till now is that the TV will be smart and will most probably run on Android TV OS. And now when the cat's out of the bag, we think it is entirely possible for OnePlus to hit a balanced note in the television market.

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