The focus will be on Apple's latest iPhones. Apple warned last week that this will raise prices for some of its popular offerings like the Watch and AirPods. The picture further shows that the affordable iPhone will come with single rear camera setup, glass back, which hints at wireless charging support.
However, if you were to skip the announcement altogether, you would miss one of the more interesting launches in recent years.
Apple is expected to release a larger version of the iPhone XS - the iPhone XS Plus, perhaps - as well as a less expensive version. Take a look below for a handful of insights on the upcoming LCD iPhone.
The other side of this argument is based on the name of Apple's new top-of-the-range model. If reports saying that the 512GB 6.5-inch iPhone will be priced at $1,299, then that means you have to be prepared to shell out at least Dh5,580. That presentation suggests that the new devices will be named iPhone Xs, iPhone XC, and iPhone XS Plus.
But, amusingly, Quick Mobile seems to be hesitant to go all-in on the rumored "iPhone Xs Max" name. This will be the iPhone event, but it might well feature some other devices as well. Stay tuned on Phone Radar for more details!
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Pricing wise, the iPhone 9 is expected to start at $799, followed by the iPhone XS at $899 and the XS Max at $999.
While the iPhone Xr is expected to be the cheapest iPhone of the year, it could still cost comparatively higher than the regular iPhone 8 from last year, though.
Morgan Stanley analyst Katy Huberty is positive on Apple ahead of the iPhone launches.
Apple's naming for the iPhone has seen its fair share of contradictory claims. The new iPhones will still use Lightning, and what's odd about that is that Apple will continue to ship them with a 5W charger.
While the iPhones will be the Wednesday's main attraction, Apple's growing smartwatch business will see stage time, too. The "S" name would be a return to form for Apple, which has a history of adding the letter "S" to iPhone models with updated components, new features and no major changes to the exterior design.
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In just two days Apple will nearly certainly reveal at least two new iPhones, along with some other hardware. The iPhone 4S introduced Siri, the iPhone 5S introduced Touch ID and the iPhone 6S 3D touch.
We already know what the Apple Watch Series 4 will look like, with narrower bezels.
The new phones will be "all display", meaning no buttons on the front - so it's pretty certain that you'll be unlocking your phone with your face if you buy any new iPhone in 2018.
There's also word from Kuo that there'll quite possibly be a "low-price MacBook" that would replace the 12-inch MacBook in Apple Stores. Geared toward consumers and schools, the laptop may help Apple re-gain lost market share in the PC world.
For the first time full Dolby Atmos support is coming to the Apple TV 4K.
Even Danica Patrick Couldn't Believe Aaron Rodgers Performance
Lance Kendricks moved the sticks with a 13-yard catch in the second half, but it was a quiet night overall from the group. Mack finished the game with three total tackles - two solo - the sack and fumble recovery. "I told him I was going back".
-With assistance from Felice Maranz and Debby Wu.