Apple Reveals Apple Watch Series 4 at iPhone XS Event

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Apple Watch Series 4 Will Come in 40mm and 44mm Sizes

"We're thrilled with how much the Apple Watch has grown in such a short time", Tim Cook told the audience during today's Gather Round keynote, which the company streamed from Steve Jobs Theater on its Cupertino campus.

The Apple Watch Series 4 models sport larger screens that display over 30% more than the previous generation, Apple says.

Apple also announced that the Watch Series 3 would now be available at the new starting price of $279.

"This is the first ECG product offered over the counter, direct to consumers", Williams said, adding that Apple received FDA approval for the capability.

The new features of the latest version of the software powering Apple's smarwatches were already unveiled in June at WWDC, Apple's annual developer conference, and weren't really reiterated during the Series 4 announcement. Despite the physical overhaul, Apple still managed to wedge in a battery that will remain consistent with the Series 3's 18 hours of usage on a charge.

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The basic model will run $399, while a cellular-compatible version will cost $499 - both will be available September 21.

The watch will be available in 3 aluminum finishes: silver, gold, space gray. Alternatively, customers can also pick up in Watch 4 in stainless steel case or a new gold stainless colour.

Not everyone is happy about Apple's new watch. "With the app, users touch the Digital Crown and after 30 seconds, receive a heart rhythm classification", said Apple. The cellular version starts at $749. The larger displays mean that there're more room to present information including more customizable complications (up to 8). This feature will be reaching to USA customers later this year followed by a wider rollout. It will also send a notification if the watch detects an irregular beat that might be Atrial Fibrillation (AFib).

WatchOS 5 lets you use your Apple Watch as a walkie-talkie, a feature that will bring out the child in all of us. The next phase of Apple Watch, said Williams, would be a part of people's lives in three areas: Connectivity, Fitness, and Health.

New dynamic watch faces interact with the side of the display.

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If the device senses you are immobile for a minute after the fall it makes the emergency call for you. But Apple was the first company to accommodate smaller wrists with a 38mm smartwatch, and to get all of the advanced health features in the Series 4, there's no option under 40mm.

While the design is fairly similar to previous Apple Watch models, the S4 manages to pack up to 35 percent larger display into a similar form factor thanks to slimmed-down bezels. Pre-orders of the smartwatch starts on Friday Sept 14.

Apple also is introducing a significantly larger model alongside the iPhone Xs, the iPhone Xs Max, which shares numerous same features.

What makes or breaks user experience for many smartwatches is battery life.

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