'Buck-a-Beer' Returns August 27th

Pumping up the volume Doug Ford has reignited debate around 'price gouging' by fuel

Pumping up the volume Doug Ford has reignited debate around 'price gouging' by fuel

For example, a brewer seeking one shelf extender filled with its product in every LCBO where one is available specifically for Ontario beer - 361 of the LCBO's 660 stores - would pay more than $27,000 for the promotion to run for roughly one month.

Premier Ford, who is touring a brewery in Picton, Ontario today, made buck a beer one of his central election campaign promises.

According to the statement from an anonymous source CTV News Toronto that Ford is going to announce on Tuesday, August 7th.

Advertisment Ontario Premier Doug Ford is expected to announce on Tuesday that the provincial government will reinstate "buck a beer" and expand the sale of beer and wine to corner and box stores throughout the province.

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers.

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If you're looking for a cheap brew in Ford's "buck-a-beer" era, head to Prince Edward County, Ont.

Colloquially known as "buck-a-beer", the $1 minimum was in place from 2005 to 2008, and several discount brands were offered at that price point before the Liberal government began raising the floor price, citing "social responsibility" as the reason for the increase.

It will be left to the province's 260 brewers to decide whether they want to drop their prices, prompting some to question whether the legislation will actually amount to buck-a-beer as promised. "I honestly can't see how a brewer can pull that off", he said.

"I'd like to see gas lowered to that price instead of the beer", said another man.

"Ontario, the day you've been waiting for is finally here", Ford told reporters.

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"Don't expect us to get involved in this", Mr. Burtch said.

The move will have no effect on the province's almost $600-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said. "We're going to continue on doing what we are doing and the consumers will decide if our beer is the right price or not". "The premier is asking beer producers to lower their prices down to a dollar".

Britt Dixon spoke to a number of local craft brewers and none of them are embracing the new lower minimum price, saying there's no way they could produce a beer with quality ingredients for a dollar and it will only be a small number of breweries that will be able to participate.

"These are normal business expenses for our stores and no costs will be incurred to either LCBO consumers or Ontario taxpayers", it said.

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