Premier League matches are coming to Amazon Prime Video in 2019

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Amazon has made it's much expected entry into the Premier League rights market Credit AFP

Amazon is only showing 20 live matches per season starting in 2019 on Prime Video, which is available through a standard Prime membership at £79 a year or standalone Prime Video membership at £7.99 a month in the United Kingdom, as well as weekly highlights of the matches throughout the season.

The bix six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

If Amazon paid a similar amount as BT for 20 games, the league would generate £4.6 billion (NZ$8.8 billion) from the sale of 200 live games in Britain, compared with £5.14 billion (NZ$9.8 billion) for 168 matches from 2016-19.

"Over these two December fixture rounds, Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video". Sky Sports has 128 games each season.

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Other changes for the 2019-2022 deal include eight individual games being shown live in a "prime-time" Saturday night slot, three complete rounds of 10 midweek matches all shown live, and one set of bank holiday games - not known to be Boxing Day.

In Britain, Amazon will share the broadcast rights to the Premier League with two British heavyweights - Sky Sports and BT Sport.

Now, some four months on and following extended negotiations, a deal has been struck with Amazon and BT Sport.

The auction for Premier League broadcast rights was held in February, but only Sky Sports and BT won partial rights at the time.

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Amazon, which started as an online retailer, already broadcasts the US Open tennis, ATP World Tour Tennis events and National Football League games.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

What does this mean for the future of Premier League broadcasting?

The online streaming service has won the rights to show one round of midweek games and one round from a bank holiday.

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Subscribers to Amazon's Prime service, which also includes a wide range of perks such as free delivery of products and access to free music, are hugely valuable as they spend twice as much at Amazon than non-subscribers.

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