Instagram competes with Youtube, launches IGTV

Instagram’s “IGTV” video hub for creators launches tomorrow		
	Josh Constine

   	7 hours

Instagram’s “IGTV” video hub for creators launches tomorrow Josh Constine @ 7 hours

At an event in San Francisco today, Instagram CEO Kevin Systrom said long-form videos will be introduced as an in-app feature as well as a new standalone app, IGTV, which is expected to be launched in coming weeks.

The update comes as Instagram, which Facebook bought in 2012 for $1 billion - is looking to compete with fellow video platform YouTube for young users.

IGTV is a new app for watching long-form vertical video from Instagram creators.

Mobile first: IGTV is built for how you actually use your phone: vertical and full screen. This will let users upload videos that are up to one-hour long - a huge difference from its incumbent 1 minute-limit. Finally, the IGTV app allows you to like and comment on those videos, as well as send them to friends in Direct.

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Instagram started allowing other users to share your posts in their Stories. Additionally, it will also privilege vertical video, making it better suited for viewing - and creating - using a smartphone.

YouTube and Vimeo are the defacto go to websites for video content, so how does Instagram set themselves aside?

Like normal TV, IGTV has channels.

It means Instagram joins a prestigious club of apps and services that have one billion users, that includes Facebook, WhatsApp, Google Chrome, and YouTube. Creators will have their own dedicated channels, too.

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Once you open the IGTV app, content from individuals that you follow will automatically begin playing.

In the future, Instagram plans to offer a way to monetise for creators who are investing their time into producing videos.

What you'll see when you first open up IGTV is a full screen video - something that has been curated for you - behind a row of tabs. Unlike the Instagram app, videos made with IGTV can last up to an hour.

"Right now we're focused on building engagement, and there are no ads on IGTV", he said. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. You don't have to search or browse to get started, and it's easy to multitask. Cool. But if it's not your thing, you ... Instagram itself now has more than a billion users.

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