Twitter to show live ESPN events in new Disney deal

Twitter Gets Live ESPN Shows In New Deal

Twitter To Double Video Output In 2018, Including Pacts With NBCUniversal, Disney, Viacom

The social media platform's stock price shot up almost five percent on news that it inked a deal with Disney, NBC, and Viacom to stream live shows.

Financial terms were not disclosed.

When it comes to live video, Twitter is focusing on three broad categories: entertainment and lifestyle, news and sports and gaming.

Madati added: "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests".

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Further, he described Twitter as not a "look at me" platform but a platform that directs its audience to "look at this breaking news" and "watch this live video".

ESPN, the Disney-owned sports entertainment network will be planning a Twitter version of its SportsCenter news and analysis show and a live-stream of its Fantasy Focus Live podcast will also be available on the platform. Twitter and ESPN are set to announce specifics later Monday and on Wednesday at their "NewFront" media presentation on some of the live shows that will stream on the social media service.

BuzzFeed News: AM to DM's coverage is also slated to include a segment focusing on women.

MLS: MLS already has a Twitter deal for highlights, live halftime shows, and some matches, but the latest deal has the league streaming the MLS Homegrown Game and halftime show. This will be an expansion of the House of Highlights YouTube channel Bleacher Report launched in January.

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Twitter's stock rose as much as 5% to session highs in trading after the announcement. The 30-minute shows are expected to feature live, original content from top sporting events across the country with the hosts of Pardon My Take plus former NFL All-Pro Pat McAfee.

ESPN senior vice president for Platform Ad Sales Strategy & Global Operations at ESPN Travis Howe explained that social platforms were putting a major focus on sport-related content.

Tools to create and share the most snackable clips from longer-form content, for instance, could help brands add reach to campaigns that, when restricted only to live content, lacks the scale big brands want for campaigns.

"Twitter is the only place where conversation is tied to video and the biggest live moments, giving brands the unique ability to connect with leaned in consumers who are shaping culture", said Matthew Derella, global VP of revenue and content partnerships at Twitter.

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