Here's Why Audi May Be Happy With A Bad Sales Year

Audi e-tron GT

Audi has released this official image of the e-tron GT prototype Audi confirmed the e-tron GT at its annual press conference Close

The carmaker set aside 387 million euros for the "dieselgate" affair a year ago after 1.8 billion in 2016. After these special items, operating profit amounted to €4.7 billion and the operating return on sales was 7.8 per cent.

Stadler promised that by 2025 Audi would offer about 20 electrified models, more than half of them will be full-electric vehicles.

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Revealed in a single concept sketch on Thursday during Audi's annual media briefing in Ingolstadt, Germany, the e-tron GT seemingly targets the Tesla Model S long-range electric hatchback sedan. By 2022 alone, we have planned more than €40 billion for development activities and investment. Bolstered by a new efficiency plan, "we're making Audi fit for this mission".

The new e-tron crossover is therefore likely to be in direct competition with the upcoming all-electric version of the new Volvo XC40, and the slightly bigger BMW iX3 may also be in the Audi's sights. "We will have to decide this in the next one to two years", he said. For the electric mobility of tomorrow, the brand is collaborating closely with Porsche and Volkswagen.

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Plans for Audi e-tron GT were announced during the German vehicle maker's 2018 annual accounts press conference in Ingolstadt, Germany, where Stadler confirmed it as one of three pure electric models now being developed and planned for sale by Audi by the start of the next decade. Production will start early in the coming decade at the Bollinger Hofe site near Neckarsulm.

"We interpret sportiness very progressively with our fully electric e-tron GT", said Audi board chairman Rupert Stadler, "And this is how we will take our high-performance brand Audi Sport into the future". Given that it expects to launch 20 new models, including redesigns to its existing lineup, a newest Q8 SUV, and potentially a plethora of offerings to the electrified sector, this equates to a new model roughly once every three weeks.

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Audi has released a teaser image for the e-tron GT, a performance-focused EV that stands atop the company's electrification roadmap.

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