Up to now, "The most popular iPad has been the [older] 9.7-inch iPad", which was $299 to education establishments taking advantage of Apple's education discount. But between the new app, the Everyone Can Code initiative, and cheap hardware, one thing's for sure: Apple has its eye on students.
Schools, meanwhile, can purchase the new iPad starting at Dh1,294.65 and the Pencil for Dh359.10.
Some analysts had believed Apple might cut prices, but the company stuck with its more traditional approach of packing more features into a device and maintaining its minimum price point.
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By contrast, the Galaxy S9 sells for around 739 euros and 869 euros for the deluxe S9+ version , according to Samsung's site. Huawei shipped 90.9 million handsets in mainland China previous year , accounting for just over one fifth of the market.
All of this is created to make Apple more competitive in the educational space, where Google has enjoyed a comfortable lead thanks to its cheap and easy-to-manage Chromebooks.
The company has released various forms of the product over the years but as with just about everything Apple makes, most have come with a pretty expensive price tag.
That said, today's event doesn't seem likely to change the market trajectories - or Apple's business.
Apple has not announced what the product will be, but CNET has speculated they will launch a new cheaper version of the iPad, as well as new classroom software. It is available immediately. It will work with the Apple Pencil. One of those important tools is Apple School Manager. Market research firm Futuresource, which tracks shipments of computing devices to K-12 schools and districts, shows Apple's share of mobile computing devices (that is, pretty much everything except desktops) in the USA peaked in 2012, at more than 50 percent.
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It isn't doing much better overseas with another $2.3 million and just $14.1 million total in just 31% of worldwide territories. It took six weeks but " Black Panther " has finally been unseated as the top film at the North American box office .
By contrast, most Google Chromebooks sell for $200 to $250, though there's no pencil option. Microsoft a year ago introduced an education-focused laptop from partner Lenovo Group Ltd running Window 10 S.
Free iCloud storage for students, meanwhile, has been dramatically bumped up from 5GB to 200GB.
Apple also released a new app called Schoolwork to help teachers create assignments and track student progress.
You can order it today, and it will start shipping later this week in the following countries: Australia, Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, UAE, the United Kingdom and the US.
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