Apple Is said to turn up audio ambition with high-end headphones

Apple to Take on Bose and Sony's Noise Cancelling Wireless Headphones This Year [Report]

Apple to launch self-branded premium headphones by 2018-end: Report

Apple's AirPods earphones swept the market in an unexpected way and now, the Cupertino-based company hopes for an encore performance at the high end of the market.

Apple's then-new AirPods are seen on a screen during a promotional event in San Francisco in 2016. This is normal Apple behavior, so it's not really surprising to hear they'll be expensive. A pair of well-designed, high-end headphones, with noise-canceling technology and Siri built-in, could be enough to convince Apple loyalists to drop yet more cash on the company. The company is allegedly manufacturing their first pair of high-end over-ear headphones, which will effectively provide further competition with brands like Bose and Beats By Dre, which they now own.

Apple to Take on Bose and Sony's Noise Cancelling Wireless Headphones This Year [Report]

As per the report, the rumored headphones will have noise-canceling capabilities and will sit in the high-end price segment. The company plans to launch the headphones as early as the end of this year, but has faced development challenges that might push back the release, the people said.

Work on the Apple headset has been on-and-off over the past year.

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Researcher NPD Group said previous year that sales of AirPods and Beats headphones gave Apple 27 percent of the wireless headphone market and nearly half the dollars spent on the category. Given their over-the-ear design, they will likely sound superior to the AirPods as well. It's worth noting that numerous current top options in the wireless noise-cancelling market are pricey as well, though: Bose's QuietComfort 35 go for $350, while Sennheiser's HD1 Wireless initially retailed for $500. Those headphones already take advantage of Apple's W1 chip.

No word as yet on how much these headphones will cost.

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