Super Bowl LII: Top 5 commercials

Kirby Lee-USA TODAY Sports

Kirby Lee-USA TODAY Sports

Despite NBC's numbers touting the improvement of the National Football League playoffs this season, the Super Bowl still fell short of the viewership totals set by last year's big game.

It has been more than a year since Westworld first debuted on HBO in December 2016, and keen fans got to see their first slice of the second season of the Christopher Nolan series during the Super Bowl screening. Last year's game, in which the Patriots stormed from behind to topple the Atlanta Falcons in overtime, attracted an audience of 111.3 million, also down from the year before. It would've been an expensive blunder, since a 30-second spot cost about $5 million this year.

Earlier on NBC, the "Ellen's Game of Games" season finale (1.9, 7.7 million) was even.

Moreover, this year's Super Bowl ratings were higher than in 2005, when the Patriots and the Eagles met in Super Bowl XXXIX in Jacksonville, Florida.

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Scorsese's frequent collaborations with DiCaprio led many to make the connection that the actor would be cast as the Joker . However, after a meeting with Phillips, Phoenix is said to have had time to mull the role over and has agreed to sign on.

The Super Bowl took place in Minneapolis, which was the late, great Prince's hometown.

Meanwhile, NBC's own ads during the game showed us what it wants people to do: stick around for that super-emotional "This is Us" and do not forget to tune in to the Winter Olympics starting next weekend. The aforementioned in-game average minute audience, 2.02 million viewers, was also up 152% from XLIX.

Note that "This Is Us" will increase its viewership dramatically through DVR time-shifting and VOD. CBS was No. 2 in the demo with a 1.1 but won over the most viewers with 10.8 million. Following This Is Us, Chicago Med (1.5, 7.4 million) saw an uptick in viewership.

Super Bowl LII is the 10th most-watched program in USA television history behind eight Super Bowls and the final episode of the CBS comedy "M.A.S.H." in 1983. For the brands that do decide to invest in this prime-time spot, it becomes an opportunity to go bigger and more outrageous in their ads than at any other time of year.

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The bespoke advert made for the Super Bowl was one of a few.

NBC's broadcast of Super Bowl LII earned a 47.4/70 overnight rating/share on NBC (not including digital), according to Nielsen.

NBC's coverage of Super Bowl LII Sunday averaged 103.391 million viewers, the least for a Super Bowl since 2009, when NBC's coverage of the Pittsburgh Steelers' 27-23 victory over the Arizona Cardinals in Super Bowl XLIII averaged a then-record 106.476 million viewers.

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