Samsung to cut OLED panel production on low iPhone X demand

Apple will halve its iPhone X production target for the first three months of the year

Apple will halve its iPhone X production target for the first three months of the year

With that in mind, it could go either way, if iPhone X sales continue to fall in Q2, then further production cuts will need to be made.

Weak demand for the iPhone X is hurting Samsungs OLED display business – while the company is seeking out new customers, it will slash the output by as much as 20 million units. This week, Nikkei reported that Samsung is now set to make 20 million displays for the iPhone X, but that number could end up falling. This is significantly less than initially planned between 45 and 50 million units.

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Samsung Display has yet to set a production target for the April-June period, but a further cutback is possible, the Nikkei reported, without citing sources.

Samsung Electronics sharply reduced its OLED display production. On a facility that Samsung Display had dedicated to producing panels exclusively for Apple's use, it could see production rates drop to half or less.

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Reuters/Stephen LamAn attendee checks out a new iPhone X during an Apple launch event in Cupertino, California, U.S.

Samsung is looking to offset the iPhone X losses by selling OLED screens to Chinese and other customers. That's expected to not only include an update to the existing iPhone X, but see at least one more OLED handset join the line-up. Anticipating a demand surge from Apple, the company made a 13.5 trillion won ($12.6 billion) capital investment past year, resulting in a 1.5 trillion won increase in depreciation costs in 2018. But the company is still expected to see a profit decline for the first half of the year, compared to 2017.

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