The Gerber Baby photo contest has been going on since 2010, with a new victor chosen every year.
Lucas Warren, 18-month-old baby from Dalton, Georgia, has been declared the victor of the annual Gerber Baby Photo Search.
Baby Lucas was picked out of more than 140,000 entries to the contest thanks to his adorable smile and giggle. In 2017, the logo was refreshed to pay homage to the original black-and-white sketch of the first Gerber baby, Ann Turner Cook, who just celebrated her 91st birthday.
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One-year-old Lucas Warren's contagious smile won over executives at Gerber baby food who have made him their "spokesbaby" this year.
"I think our society is finally coming around to the idea that we need to value and respect every single human being".
Lucas will receive $50,000 and be featured in the company's social media posts.
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Courtney Warren, Lucas' mom, said that's she happy that Lucas has this platform to spread joy.
Lucas' dad says he hopes it will help shed light on the special needs community, and reminds everyone that people like his son have the potential to change the world, just like everybody else.
Looking back on our last 90 years, were extremely proud of all that we accomplished and all the babies weve celebrated, including our Photo Search winners, said Partyka.
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The company has been holding this contest since 1927, year-after-year, without interruption.