Tide Pod Maker Begs Teens: Please Stop Eating Detergent

YouTube is taking down videos of teenagers eating detergent that were posted online as part of a potentially fatal online challenge. Children attempting the'Tide Pod Challenge film themselves chewing on detergent pods and then dare others to participate

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"The "laundry packet challenge" is neither amusing nor without serious health implications", Stephen Kaminski, JD, AAPCC CEO and Executive Director, said in a statement.

"Sometimes we've had people that needed to be put on a ventilator to help them breathe", Noble said.

The trend has gone viral on social media with videos and memes showing people eating laundry pods.

"Our Community Standards prohibit content that promotes or encourages suicide or any other type of self-injury, including self-mutilation and eating disorders", a Facebook spokesperson said in a statement to Global News.

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There are thousands of videos online of people biting these pods, and none of them look like they're enjoying the experience.

SiliconBeat asked YouTube parent Google how many videos the company has taken down so far, but the company has not responded. Eating detergent for the sake of views doesn't seem like a very sound decision, to be honest.

Hurts Donut Company in Oklahoma created its own spin on the viral, and unsafe, Tide Pod Challenge.

"YouTube's Community Guidelines prohibit content that's meant to encourage unsafe activities that have an inherent risk of physical harm", a Google spokesperson said in a statement this week.

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Some YouTubers have said that their Tide Pod Challenge videos have been removed and on January 17, YouTube spokeswoman Jessica Mason said in a statement that it would "work to quickly remove flagged videos that violate our policies".

Procter & Gamble, which owns Tide, told Fast Company it was working with social media networks "to remove harmful content that is not consistent with their policies".

Earlier this week, the poison control association said there have been 39 reported cases of teenagers intentionally exposing themselves to liquid laundry pacs within the first 15 days of this year. About half of them were intentionally ingested. Tide had to hastily shoot and upload a video where The Gronk of the New England Patriots tells the world not to eat the pods.

The association's executive director, Stephen Kaminski said that ingesting laundry detergent "poses a real threat to the health of individuals" and blamed the recent spate of incidents on the Laundry Pod Challenge. "I was like well you know I'm on a diet right now but you know i don't think Tide Pods got carbs in them, might as well try it".

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