H&M apologizes for ad of black boy in 'Coolest Monkey' hoodie

The Weeknd

H&M apologizes for ad of black boy in 'Coolest Monkey' hoodie

As previously reported, the Weeknd struck up a partnership with H&M a year ago, developing his own fashion line for the Swedish retail giant.

Clothing retailer, H&M, has apologised for using a black child to model a hoodie with a slogan deemed to be racist. The company removed the image Monday and said it would also pull the shirt from its stores worldwide. "I'm sure the apologies are a coming", The Roots drummer wrote.

8 the Black boy's image has been removed from the ad on the website. "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity".

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In a statement, H&M said, "We completely understand and agree with his reaction to the image". "It has been now removed from all online channels, and the product will not be for sale in the United States".

While some netizens blamed carelessness, a lack of cultural awareness or bad styling decisions for the retailer's mistake, others weren't quite so forgiving.

"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!"

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Brown tweeted directly at H&M: "this is disgusting & irresponsible".

Obviously monkey-references have long-since been at the forefront of racial slurs targeting people of African descent and the Canadian-Ethiopian singer wasn't having it.

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