Apple Chief Financial Officer Luca Maestri told Reuters on Thursday the company was "quite happy" with how manufacturing of the iPhone X was progressing, noting that "production is growing every week, and that's very, very important during a ramp period".
Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.
Apple said it expects revenue of $84 billion to $87 billion for the first three months of 2018, which would be a record quarterly sales and indicate healthy consumer demand for its latest iPhone lineup.
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The company hired two veterans from Sony TV to run its fledgling division, and according to the Hollywood trade publications, Apple is looking to spend $1 billion on originals, including a remake of Steven Spielberg's Amazing Stories TV anthology. The Whisper number is the Street's unofficial view on earnings.
Apple's fiscal fourth quarter, ended September 30, saw the Mac line produce $7.17 billion in revenue for the company. That's higher than it expected during the same period a year ago, $76 billion and $78 billion, and slightly above analyst expectations.
THOUSANDS of Australians are expected to queue around Apple Stores and phone outlets this morning after huge demand and record-breaking pre-orders delayed new iPhone X's shipments until just before Christmas.
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"We couldn't be more excited as we begin to deliver our vision for the future with this stunning device", said Apple CEO Tim Cook about the iPhone X. If the stock nears that level on Friday, the company will reach a market value of $900 billion. Despite doom and gloom in the media, the later release of the iPhone X seems not to have hurt Apple's iPhone numbers significantly. The 8 went on sale at the very end of the most recent quarter.
GBH Insights analyst Daniel Ives said strong worldwide demand for the new smartphone, along with "complex production issues", meant the iPhone X would remain in short supply until April or May next year. It competes with a range of revamped Echo speakers from Amazon.com Inc. and Google's Home devices.
Wang Hao, a 24-year-old engineer in the northeastern port city of Dalian, said he ordered the new phone despite the high price tag. This marks the second consecutive quarter of iPad growth after years of slipping sales.
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Analysts interviewed by AFP see signs of strong demand for iPhone X, perhaps fueled by the company's famously devoted fans who have shunned freshly released iPhone 8 models to wait for the 10th anniversary device.