Wal-Mart buys NYC delivery service

Above Parcel van & driver

Above Parcel van & driver

The giant retailer has acquired Parcel, a Brooklyn, N.Y. -based company that handles scheduled and same-day delivery services in NY for online retailers like Bonobos and meal-kit companies like Chef'd and Martha Stewart's Martha & Marley Spoon. Wal-Mart senior vice president Nate Faust spotlighted consumers' shifting demands as an impetus for the deal.

In a blog post today, Walmart announced its purchase of Parcel - an NYC-based same-day delivery service that allows customers to schedule deliveries within two-hour windows that are convenient for them.

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And Walmart, which has been on an acquisition rampage to ramp up its online operations, is now hot on Amazon's heels in the fulfillment arena.

So far, Walmart has expanded its e-commerce offerings into those traditional left-leaning cities without much of a fight.

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Just days after insisting that its New York City same-day deliveries for both Walmart and Jet orders were merely a test, the retail giant with this acquisition appears to be solidifying that effort.

The Bentonville retailer said Tuesday that it completed the acquisition of the logistics startup late last week and plans to use Parcel to offer same-day deliveries from Wal-Mart and Jet.com to customers in New York City.

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Faust said that NY is a top destination for Jet.com and Walmart.com, so Parcel, with its experience in the city, provides an opportunity. "Jet has been testing free same-day delivery of certain orders to customers in New York City". Last month, Walmart revealed plans for a pilot grocery-delivery program where drivers put customers' perishable food directly into their refrigerators. Earlier this year, Jet announced a partnership with Latch, another New York-based startup that offers keyless entry for delivery personnel to leave packages inside a doorman-less apartment building. Parcel has been handling deliveries for companies like Chef'd and Martha & Marley Spoon and Walmart says it will continue to work with its existing clients. Faust said that the city is the "perfect place for high-impact innovation".

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