Fitbit got bored of making wearables, so it made a smartwatch

Fitbit Inc.             The Ionic watch will come in three different colors and can be used with interchangeable bands

Fitbit Inc. The Ionic watch will come in three different colors and can be used with interchangeable bands

The Fitbit Ionic pairs smart features, including texts and email notifications, making contactless payments and music playback, with the fitness functionality the brand is known for - inbuilt Global Positioning System, heart rate monitoring and sleep tracking. Dubbed Ionic, the wearable device is already up for pre-orders in the United States at $299.95 (roughly Rs 19,200) from the company's own website. The Royal Bank of Canada is announced the worldwide to support the Fitbit Pay with the payments cards. On the battery front, the device can typically last for over four days. It's late to the smartwatch game and with Apple, Samsung and Garmin offering their own, Fitbit has a lot to prove.

The Mastercard says it is working to ensure its users can make and receive the payments using any connected device. As part of this service, Mastercard generates a unique alternate number or “token” for the 16-digit card number found on the front or back of a payment card. This Tokes or numbers are useless when trying to perform the transaction with other any device. This payment also includes the chip and PIN credit cards. In which case, Fitbit has you covered.

While Fitbit still thinks of the Ionic as more of a fitness gadget rather than a smartwatch, its features are undoubtedly competitive and will give other smartwatch makers a run for their money.

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For more, see Geek sister site PCMag's full reviews of the Fitbit Ionic and Fitbit Flyer.

News of the new device spread on Twitter and was met with mixed reactions.

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. According to Jonah Becker, head of design at Fitbit, the design was called 'geo-organic'. As for the Aria 2, the company's new Wi-Fi smart scale, besides giving you your weight details, also tells you about body fat and BMI tracking. Fitbit products are carried in 55,000 retail stores across 65 countries around the globe.

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"Fitbit can take some market share from Apple by appealing to those who are more focused on fitness, however, we do not expect this to be a significant share of Apple's overall smartwatch sales", Wedbush Securities analyst Alicia Reese said. Fitbit Health Solutions develops health and wellness solutions created to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

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