Customers can enable the Kenmore Smart skill in the Alexa Skill Store, link their account and then begin asking Alexa to interact with their Kenmore Smart appliances. "This will expand our reach and introduce new customers to the brand". After all, these sorts of Amazon partnerships have sometimes not ended well.
Amazon.com (AMZN) has done it again. And even if shoppers don't begin their search on Amazon, they often end up there, with roughly 90 percent of consumers checking Amazon before they make a purchase, the survey found. The Kenmore Smart skill for Amazon Alexa enables customers to control the Kenmore Smart home appliances by simply asking Alexa.
For now, the appliances will only be sold to U.S. Amazon customers, but Park said Sears may consider global sales in the future.
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"This will significantly expand distribution and expose the brand to new customers, and we're hopeful it will lead to a lot more sales", said Kenmore Brand President Tom Park.
A number of large brands have famously linked up - and sometimes cut ties - with Amazon.
Amazon has changed the face of retail since it became a public company more than 20 years ago. Amazon later counter-sued Toys R Us, alleging "chronic failure" to keep products in stock.
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The announcement before the opening bell Thursday sent shares of Sears soaring more than 19 percent in morning trade.
The move, nevertheless, underscores the broader trend of store-based retailers increasingly looking to sell more online.
As the company has struggled to keep their branches running and profitable, it led the CEO to close down many branches as it had already went from 3,500 to 651 in just the past 6 years due to real estate struggles. In its last quarter, Sears notched its first profit since 2015, reporting net income of $244 million on revenue of $4.3 billion, compared with a loss of $471 million on sales of $5.4 billion in the year-ago quarter.
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Thrilled investors drove Sears shares up 13.4% to $9.88 at 1:14 p.m.