Now, Amazon eyes messaging app, Inc. (AMZN) Testing A Messaging App Called Anytime

Now, Amazon eyes messaging app

According to AFTV News, Amazon has begun surveying customers about the new messaging service to gauge which features are most important them.

As if the likes of Facebook Messenger, WhatsApp, Snapchat, Wechat and such aren't enough, we could soon be tempted with another messaging app from Amazon. However, with so much information in one place, privacy is going to be a concern, but Amazon has it figured with encryption of bank account details and other important things.

Anytime by Amazon will apparently let you "reach all your friends just using their name" without needing their phone numbers. Additionally, the site says that Anytime's features could "even rival social networks" with their focus on communication between users.

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For all its promise, Amazon could struggle convincing users to use another messaging app on top of leading messaging platforms already hugely popular today. Chime was loved by many and many people switched to Chime, due to new features leaving Skype behind.

Filters, special effects and masks for video calls. Amazon also sees the service as a way for shoppers to interact with companies. Amazon Anytime is said to have basic functions such as text messaging, voice calls and videos calls, but the way in which you message someone is a little different to some of its rivals.

Chat with business by making reservations, checking in on orders and shopping. There are countless other companies in the mobile messaging arena as well.

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But the idea of Amazon entering the consumer messaging market is not far-fetched.

Folks who enjoy using GIFs and playing games online will love Anytime, as these features will likely launch with the final product. Earlier this year, it announced Chime, a video conferencing app for its business-minded users, created to rival with existing services such as Skype for Business or WebEx.

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