Taco Mode is only available in Orange County, California, right now, specifically from dates July 27 to 29, as well as August 3 to 5. Well, rejoice stoners: if you live in Orange County Lyft has your back. "With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to "ride-thru" in Taco Mode".
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Taco Bell isn't paying Lyft, and the companies are looking at the venture as "cocreating an experience together". Nothing screams I just slammed a gordita crunch and a baja blast like showing up in a vehicle specifically created to take you to Taco Bell.
Lyft riders will be able to select the in-app Taco Mode option to make a pit stop for "the ultimate Taco Bell experience", including a free Doritos Locos Taco for the first ride, a special menu and more.
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Taco Mode is slated to expand to additional markets by the end of the year, with a nationwide rollout in 2018, according to Lyft. Well, an LRW-Lyft study this June found those coveted millennial customers most often use ridesharing apps during a night out than any other time.
The companies teamed up to "blow wind on this emerging behavior we're seeing in social", said Taco Bell Chief Marketing Officer Marisa Thalberg. Suddenly, vehicle icons transform into little driving tacos.
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"They will fight you to get a cleaning fee". Lyft will brief the drivers who do opt in on best practices for the promotion.