Goodbye Google Now, hello new feed that obsessively track your interests

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The new feed is available in the Google app in the U.S. for both Android and iOS. Businesses should explore how to better engage with their local communities to become a part of the feed, as it could be another method to potentially gain traffic via Google. The feed will present personalized content to users based on their selected topics and populate content from Google-linked services as well.

Google introduced the feed in the Google app in December. "And when available, you'll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed".

"As the world and your interests change, your feed will continue to grow and evolve along with you", says Google. "The more you use Google, the better your feed will be", he explained.

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Google's goal for the next update to its Search app for Android and iOS: Make it more personal.

Of course, your feed is editable as before, and you can easily follow and unfollow topics by tapping the three dots to the right of each card.

The difference: Where Facebook's news feed relies largely on links posted by users' friends, Google feed is powered by the company's all-powerful algorithm - and all the data it's collected on individual users.

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Though the similarities are clear, Google employees were "adamant that this news feed is nothing like Facebook's News Feed", Wired reported. When you open Facebook, the chances are you immediately see something that's relevant to you, encouraging you to use the app. If a topic appears in search that seems interesting, a user can follow that topic, or at least certain ones-some search topics are now accompanied by a "Follow" button.

By mentioning "your interactions with Google", the search company hopes to bring all of your actions on various Google properties (Calendar, YouTube, etc.) and bring them into one place. If you're into a particular band, an old interview from years before might surface on your feed.

Expect to see everything from videos, to news articles, to listicles in the updated feed.

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"A quick tap of the follow button and you'll start getting updates and stories about that topic in your feed", Google added. Google could lure marketers with the promise of higher returns by preventing ads from showing up for people who have removed related content in their feeds. Google has also made it easier for users to choose new topics for their feeds based on search results.

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