Amid blowback from marketers upset about ads being placed on videos deemed inappropriate, YouTube is now taking steps to help creators better understand video ad guidelines for content. Some of these videos were from the Australian identical twins, Racka Racka, who used famous kid characters like Ronald McDonald and Mickey Mouse in violence and sexual content. "We know we have to improve our communications to you, our creators", said YouTube in a blog post.
In the future, advertising will no longer be carried on videos that YouTube says features "inappropriate use of family entertainment characters". Note that this update is specifically for YouTube's advertiser-friendly content guidelines, to determine eligibility for advertising.
It first promised to take action in March, ensuring that hateful content can not be monetized.
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The three categories are - Hateful content, Inappropriate use of family entertainment characters, and Incendiary and demeaning content. YouTube is defining this as anything that "promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization".
The rules had not actually changed, but rather, the notification system YouTube uses to warn content creators when their content can not be used by advertisers and therefore will not bring in any revenue underwent a few tweaks. "Content that does not comply with AdSense Policies and our ad-friendly guidelines will not be eligible for advertising". "We also need to meet our commitment to our advertisers by ensuring their ads only appear against the content they think is suitable for their brands".
Despite the new guideline, many videos that fall under the above descriptions will still be allowed on YouTube - it's just that they just won't be allowed to receive advertising revenues.
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"We recognise there is still more work to do". For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language". Earlier this year, a series of spoof Peppa Pig videos were posted on YouTube depicting disturbing situations unsuitable for young viewers. Some of them even accusing youtube of censorship.
YouTube aanounced its effort to act against hate speech and racist videos on its platform on Thursday but rather than censoring them in any way, the company has banned content classified "hateful" from earning money using its advertising network.
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