YouTube Updates Advertising Guidelines in a Bid to Curb Hateful Videos

Indonesia will start blocking You Tube at the end of this week if an anti Islamic film that has sparked protests here is not

An Indonesian man watches the anti Islam film Fitna on You Tube in Jakarta

Amid blowback from marketers upset about ads being placed on videos deemed inappropriate, YouTube is now taking steps to help creators better understand video ad guidelines for content. Some of these videos were from the Australian identical twins, Racka Racka, who used famous kid characters like Ronald McDonald and Mickey Mouse in violence and sexual content. "We know we have to improve our communications to you, our creators", said YouTube in a blog post.

In the future, advertising will no longer be carried on videos that YouTube says features "inappropriate use of family entertainment characters". Note that this update is specifically for YouTube's advertiser-friendly content guidelines, to determine eligibility for advertising.

It first promised to take action in March, ensuring that hateful content can not be monetized.

President Trump comes out in support of his son-in-law Jared Kushner
Homeland Security Secretary John Kelly agreed. "It's both normal, in my opinion, and acceptable", he said on ABC's This Week. He unleashed a flurry of tweets , lashing out at what he called the "fake news" media .

The three categories are - Hateful content, Inappropriate use of family entertainment characters, and Incendiary and demeaning content. YouTube is defining this as anything that "promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization".

The rules had not actually changed, but rather, the notification system YouTube uses to warn content creators when their content can not be used by advertisers and therefore will not bring in any revenue underwent a few tweaks. "Content that does not comply with AdSense Policies and our ad-friendly guidelines will not be eligible for advertising". "We also need to meet our commitment to our advertisers by ensuring their ads only appear against the content they think is suitable for their brands".

Despite the new guideline, many videos that fall under the above descriptions will still be allowed on YouTube - it's just that they just won't be allowed to receive advertising revenues.

House spurns attempt to unlock Louisiana budget restrictions
Neil Abramson, D-New Orleans, deals with the capital outlay budget, which prioritizes and authorizes state construction projects. The Senate plan would also cover healthcare and Zika virus prevention, but cuts mental health care funding for children adults.

"We recognise there is still more work to do". For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language". Earlier this year, a series of spoof Peppa Pig videos were posted on YouTube depicting disturbing situations unsuitable for young viewers. Some of them even accusing youtube of censorship.

YouTube aanounced its effort to act against hate speech and racist videos on its platform on Thursday but rather than censoring them in any way, the company has banned content classified "hateful" from earning money using its advertising network.

Dash Cam Video of Tiger Woods Arrest
Woods once seemed like a sure bet to surpass him, but he remains second with 14 and has not won a major title since the 2008 U.S. The 41-year-old was asleep in his Mercedes Benz in Jupiter, Fla., when police found him alongside a roadway at 2:03 a.m.

Latest News